Mint Digital

Style Insider follows 8 insiders as they blog regularly about everything they're up to. From wearing the hottest River Island fashion, to featuring in photo shoots and attending exclusive parties.

All the time they're giving users style tips and backstage access to River Island. Every fortnight an insider launches a new style challenge allowing users to upload their entry & vote on who best meets the brief.

Sex is not simple. There aren't any easy answers. Sexperience brings together a rich mix of people's real experiences.

The backbone of the site is over 350 videos, featuring multiple answers to questions like When were you sure of your sexual identity? or Have you ever slept with more than one person at the same time?

By showing real-life stories without value judgements, we hoped to avoid the patronising, moralising attitude that turns teenagers away from most sex advice websites.

unsignedAct is a nationwide competition to find the best unsigned musical talent in the UK.

unsignedAct is sponsored by Orange, broadcast by Channel 4 and enabled by Sony Ericsson. Universal Music (home to Amy Winehouse and the Kaiser Chiefs) provides the prize.

Alex Zane hosts the show. The acts are judged by Lauren Laverne, Alex James and Simon Gavin.

Osama Loves is a mission to discover the sunnier side of Islam.

Farrah and Masood had 50 days to meet 500 Osamas across the Islamic world, asking each one: "What do you love?"

They didn't find 500 but they did a great job. Their mission highlighted a positive profile of Islam from The Sun to Canadian National TV.

SkinsLife is a community based around the smash-hit E4 show Skins.

As well as allowing fans to audition for the show, the site brings the Skins vibe to the web and promotes a series of highly participatory parties.

Radio Pop is social radio for the BBC’s radio stations.

Listening to BBC radio through Radio Pop allows you to catalogue what you’ve been listening to, what you like listening to, what your friends are listening to and when they are doing it. This might eventually banish the question "did you hear the Swansea vs Cardiff match on Five Live last night, oh it was magic" and replace it with "Hey I KNOW you were listening to Swansea vs Cardiff on Five Live last night, what a match!"

weplay is a sports network for children, and is one of the biggest sites Mint has ever built.

The site includes a complex model of parent to child permissioning, a state-of-the-art UI, and a very robust security model to ensure the online safety of the children who make up the site's core demographic.

mobileAct Unsigned is the cross-platform search for Britain's best unsigned band.

In the wake of recent TV voting scandals, it was essential that the mobileAct vote process was rock solid. Mint created a system that recorded all votes in two separate way and securely transferred them to the adjudicator for analysis.

Thumbplay is a social network with a focus on sharing photos for leading US mobile content aggregator.

Virtual Rush is a social network based upon the ABC Family dramedy 'Greek'.

As well as hanging out in fraternities and sororities, the website offers its members the chance to win a walk on role in the TV show via a series of weekly photo and video challenges

Get Seen Get Heard is a new talent initiative that calls out to the nation's up-and-coming music stars to get involved for the chance of recognition on MTV.

An innovative social casting experience, Islandoo was the place to apply for Channel 4's Shipwrecked.

Blog posts:
Islandoo: powered by BloomBox 12 September, 2006
Islandoo buzz 27 September, 2006
Islandoo opens up 03 October, 2007