Mints in Fashion
13 June, 2008
Looking around the Mint Imperial (our luxurious Vauxhall office), you might think that Mints don’t get fashion. The average Mint looks like he hasn’t been shopping since C&A closed its doors.
Luckily we do know about web apps. Last week, we launched Style Insider, a web application for the seriously fashion conscious on behalf of River Island and Graduate Fashion Week.
The site is fabulous. As well as providing all the latest news and behind the scenes content from Graduate Fashion Week, Style Insider offers tips and advice to fashion students looking to break into the industry.
Best of all is the UGC Style Insider Challenge. River Island shoppers photograph their own look and upload the picture. Users vote for the most stylish or individual look, leading to prizes for the most popular entries.
