Mint Digital

On Wednesday at 2gether08, we première our new show. It’s already generating buzz.

“I laughed so much, I almost integrated with Flickr.”
says Jon Gisby

“Take some Tweets, throw in a Poke or two, add a Digg and a Recommendation, and voila - ‘Web 2.0: the musical’ - enjoy!”
says Adam Gee

“2.0 out of 2.0. I loved it.”
says Matt Locke

Filmmaker Masood Khan and junior doctor Farrah Jarral are setting off on Osama Loves, a mad adventure to prove that not all Muslims are ‘extremist nut jobs’.

Over 50 days, they seek out 500 people called Osama and ask them “What do you love?” They hope that by using the name of the world’s most infamous Muslim, they will reveal the sunnier side of Islam.

The mission, and the resulting documentary, is produced by Mint’s TV arm Menthol. The website is made by Mint Digital and as such, it is the first of our TV/web crossover commissions.

It is a very exciting project. I can’t wait to see what happens.

Good luck, Farrah and Masood!

Update: this Osama loves romance novels!

Some days it feels like clients don’t understand all the effort we put in. Other times they really do, and it makes the appreciation all the sweeter.

Tam at DocFest wrote this lovely email:

Congratulations Mint geniuses!

On behalf of Festival Director Heather Croall and the entire Doc/Fest team, I would like to say thank you for all your hard work, thoroughness, persistence, cool-headedness and patience.

Thank you to the software development team who make everything seem effortless. We are in awe of your conceptual brilliance and phenomenal problem solving skills.

Thank you to the design team [our friends, Designers Republic] who make us look so good: true talent and unparalleled attention to detail.

We love our website. It is a great testament to Mint’s visionary leadership and renegade team spirit.

Thank you, thank you, thank you.

With much respect and appreciation.

Tam Nguyen
Festival Producer

Looking around the Mint Imperial (our luxurious Vauxhall office), you might think that Mints don’t get fashion. The average Mint looks like he hasn’t been shopping since C&A closed its doors.

Luckily we do know about web apps. Last week, we launched Style Insider, a web application for the seriously fashion conscious on behalf of River Island and Graduate Fashion Week.

The site is fabulous. As well as providing all the latest news and behind the scenes content from Graduate Fashion Week, Style Insider offers tips and advice to fashion students looking to break into the industry.

Best of all is the UGC Style Insider Challenge. River Island shoppers photograph their own look and upload the picture. Users vote for the most stylish or individual look, leading to prizes for the most popular entries.

We’ve having a summer party for everyone at Mint, their friends and anyone else who wants to play. If you want to get involved, email thedaddy@mintdigital.com.