UGTV NY - in review

Posted in

 by Toby Daniels

3 July, 2007

Thanks to everyone who came to UGTV New York. Despite the storms the turnout was fantastic and the panel debate rocked.

If you missed it, here’s a webcast and additional audio.

Some choice quotations from the event:

1. On quality
“Just because it’s user generated, it’s kind of ‘who gives a crap?’. But using it to make better television, that’s interesting.” – Joey Jodar of Heavy Worldwide

2. On barriers to entry
“Time, these days, is the only real barrier to entry for content creators. To edit together a daily podcast takes time, and creating a five-minute video that looks good takes skill.” – Shelly Palmer

3. On editorializing user-generated content
“I’m excited about Shelly Palmer’s view regarding taking a programmatic view of user generated content, as this is central to the way we work at The-N.” – Amanda Peters of The N.com

4. On monetisation
“There’s now a chance for advertisers to really interact with users and create a relationship as opposed to just talking at them.” – Jake Brenner, Marathon Ventures

For more coverage see Ben Homer, Dorian Benkoil and John C Havens.

Thanks to Kevin Shively of TV Worldwide for the webcast and John C Havens of Blog Talk Radio for the additional audio.