Notes from the Future
4 December, 2006I’ve just returned from Future Media.
On my panel, everyone was running social media sites. Some interesting perspectives:
Celia Taylor from Trouble Homegrown is working hard to get advertisers and musicians (including Gwen Stefani, Justin Timberlake and Oasis) more closely involved in the creative challenges that Homegrown promotes. Reading between the lines, it sounds like Trouble are seeing similar opportunities to the ones we are seeing with Islandoo.
Patrick Uden from Four Docs noted that it is remarkable how their community responds to constraints. When Four Docs launched, there was concern that four minutes was too short for a decent narrative. That has proved no problem. Recently Four Docs had a great response to a Mini Docs competition which invited members to create 59 sec documentaries.
Simon Gunning from Yahoo described how Yahoo Video is a giant mass of content. Advertisers are only interested in getting involved in parts that are closely monitored and editorialised (for instance The 9). He also enthused about the important of competitions - as witnessed by Kittenwar).
In other news:
- Adrian Hon said Perplexcity is being taken in a web 2.0 direction. It will be intereting to see what that means.
- In their talks, both Claire Tavernier (Fremantle) and David Fischer (MySpace) mentioned Islandoo as an example of exciting developments online.
