A new BloomBox-powered site is live. Get Seen Get Heard is a new talent initiative that calls out to the nation’s up-and-coming music stars to get involved for the chance of recognition on MTV.
From a design point of view, we think the quality of the gigs shines through. Logistically, we are pleased to deliver the site in 12 working days (design and build). It is testimony to the BloomBox platform that we are able to turn the project round so quickly.
(We used the BoxOver tooltips to do the rollovers on the front page. It is a great open-source tool with lots of options. Thank you, Swazz!)
I’ve just returned from Future Media.
On my panel, everyone was running social media sites. Some interesting perspectives:
Celia Taylor from Trouble Homegrown is working hard to get advertisers and musicians (including Gwen Stefani, Justin Timberlake and Oasis) more closely involved in the creative challenges that Homegrown promotes. Reading between the lines, it sounds like Trouble are seeing similar opportunities to the ones we are seeing with Islandoo.
Patrick Uden from Four Docs noted that it is remarkable how their community responds to constraints. When Four Docs launched, there was concern that four minutes was too short for a decent narrative. That has proved no problem. Recently Four Docs had a great response to a Mini Docs competition which invited members to create 59 sec documentaries.
Simon Gunning from Yahoo described how Yahoo Video is a giant mass of content. Advertisers are only interested in getting involved in parts that are closely monitored and editorialised (for instance The 9). He also enthused about the important of competitions - as witnessed by Kittenwar).
In other news:
- Adrian Hon said Perplexcity is being taken in a web 2.0 direction. It will be intereting to see what that means.
- In their talks, both Claire Tavernier (Fremantle) and David Fischer (MySpace) mentioned Islandoo as an example of exciting developments online.
