Mint Digital

Robbie Stamp of Stamp Bros had been closely involved in the Hitchhikers Guide across many platforms. He said:

Focus on one media and make your idea as good as possible on that media. Then think about rolling it out.

That’s exactly the opposite of what we are doing with Buried Alive and BloomBox. We think (hope?) that his advice doesn’t hold for ideas that are intrinsically multi-platform.

John Booth of Sony Entertainment said their research showed that three things consumers don’t want (on playstations or PSPs) are:

• linear media
• technology for technology’s sake
• editorial control from above

That’s more like it. That fits with the BloomBox vision.

Mark Rogers of Market Sentinel said Rupert Murdoch’s great skill as a business man is seeing the choke point. In the satellite era, his key purchase was NDS and their encryption technology. Mark asked who will dominate the new media landscape. His answer: aggregators. What was Rupert Murdoch’s first significant purchase in the internet era? MySpace.

Hallelujah! BloomBox is a tool for creating aggregators.