All marketers are liars
7 March, 2005As I nipped out to post a letter I was thinking that Seth Godin has made some great posts recently: Don’t Shave That Yak,
The Tolstoy Rule, The Ever Worsening Case of the Cog.
I just saw his new book is called All Marketers are Liars. It is about ‘the power of telling authentic stories in a low trust world’. I had wanted Mint’s tag line to be ‘The marketing agency that tells the truth’, but no one thought it was a good idea. Perhaps the tide is turning?
