Mint Digital

We offer website evaluations on the Mint Digital site. I thought it might be interesting to occasionally share them:

This site feels busy. I like the ‘Hotel of the Month’ - this is the content on the front page that works hardest to demonstrate what Accessatlast is about.

Here’s a few areas I’d work on if I was thinking about improvements:

1. The main blurb on the front page should be shorter. The bit of the blurb gets your message across: “Our website contains accessible hotels for the disabled, elderly and infirm. The disabled hotels are visited and assessed by wheelchair users so you can be sure that they are suitable”. I’d think hard about what else is needed.

2. As I understand it (and I may be wrong) your site is primarily about helping people find accessible hotels. It is always stronger to demonstrate what you do than the tell people. With that in mind, I’d be tempted to put the Accessible Accommodation finder on the home page.

3. I was a bit confused clicking on ‘Hire’. I assumed I was going to get a page that would let me hire AccessatLast as a consultancy service. Instead I came to page invited me to fill in a questionnaire.