1. Can you help us with Google AdWords?
With pleasure. Google AdWords is one of the most exciting things happening on the web. It provides a cost-effective and targeted method to drive traffic to your website. We've got lots of experience tuning Google AdWords (and Overture) for great responses. It constantly amazes us how powerful this type of advertising is, especially when coupled with a well-focused website.
2. I'm not very technical. Can you help me?
Absolutely. Part of our function is to hide any technical parts of the process. This allows us to work together on the key part of the job: finding a convincing way to explain what makes your firm special.
3. How do you charge for a project?
We are happy to charge a flat rate or a day rate. In general a flat rate works best as it forces everyone to do as much thinking as possible up front.
4. We are a good cause. Do you have a reduced rate?
We aim to spend 10% of our time doing work for free. If you run a charity or have a cause that will make the world a brighter and more smiley place, we'd be happy to chat. Give us a call
5. We are thinking about doing a website. Can we talk about it?
Definitely. The earlier in the process we chat the better. Get in touch
6. You've said lots about content. Do you think design is unimportant?
Absolutely not. To succeed content and design have to work in harmony. A couple of reasons we have concentrated on content:
- There is a growing appreciation of good web design. There is less understanding of what makes good content.
- It's better to experience web design than to talk about it. We hope that this website, and the sites in our portfolio, demonstrate our design skills.
7. What technologies do you use?
We use Photoshop to design sites and a text editor to build them. We use Mambo for content management, JShop for ecommerce and Flash for sparkle.
8. What projects do you specialise in?
Mint Digital specialise in websites for small and medium companies and in microsites and games for bigger firms. We aren't hard-core web engineers, but we do have experience setting up ecommerce systems, forums, blogs, newsletters, votes and other frequently required forms of interactivity.
9. Why are most websites so terrible?
There are so many different things that need to be done right to create an effective site: information architecture, concept development, copy preparation, website design, project management. It is rare to find all these skills in one place.
Added to this, many website design firms are really IT firms or ad agencies in disguise. IT firms would rather be designing innovative algorithms. Ad agencies would rather be schmoozing you over lunch.
Given this situation, it's hardly surprising that all thought of how to communicate effectively (the original purpose for a site) gets left behind.
10. Will you link to my site?
Probably. Link to us and, as long as you look reputable, we'll link back.
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